Based in the heart of Chengdu, the green emerald was the original name of the restaurant. The whole identity is centered around a grid that refers to the facets of the jewel that each graphic element ensues.
Milly's 2017 campaign is built around the concept “All Tied Up”. It consist of imagery that evokes a feminist edge with a sensual twist through beautiful ties that match the fabrics of the featured clothing.
CREATIVE DIRECTION: Jessica Walsh CLIENT: MILLY by Michelle Smith DESIGN: Angela IannarellI, Aron Filkey, Daniel Forero, Valentin Breyne, Roger NG Kai-Ho, James Lunn, Yu Chen, Shy Inbar, Gabriela Namie, Fumi Omori SET DESIGN & PROPS: Arielle Casale PHOTOGRAPHY: Henry Hargreaves, Aron Filkey MAKEUP ARTIST: Anastasia Durasova PRODUCTION: Molly Brunk & Erica Grubman 3D / ANIMATION: João Lucas RETOUCHING: Daniel Plateado, Khoi Pham
Atos - Trusted partner in the digital transformation. The campaign is focused on the allegory of the relationship of Atos and the Olympic Games of which they are proud partners since 2001. The transition to digital is like a sport. These two areas require determination, performance, questioning and perseverance. Every step forward is the result of constant challenge and collaboration.
CREATIVE DIRECTION: Royalties CLIENT: Atos WRITER/DIRECTOR: Wayne Holloway PRODUCTION: Rupert Greaves PRODUCTION: Tenzindi ART DIRECTION: Valentin Breyne PHOTOGRAPHY/VIDEO: Irish Film Group RETOUCHING/POSTPROD: Mighty Monkey
Wu and Elizabeth is the theme of this daughter brand freshly created of the Sussi fashion house. Through the photos of the shooting and the campaign we discover the relationship / meeting between the two queens
CREATIVE DIRECTION: Royalties CLIENT: 古色 Sussi ART DIRECTION: Valentin Breyne DESIGN: Royalties Team
“There is beauty in the fractures, in the mending.” The campaign shows the empowerment of rebuilding oneself from fractures through different ideas - broken glass, animations and “ripped” pieces of oneself. It reveals something about the models from both the inside & outside
CREATIVE DIRECTION: Jessica Walsh CLIENT: MILLY by Michelle Smith DESIGN: Angela IannarellI, Matteo Giuseppe Pani, Yu Chen, Gabriela Namie, Fumi Omori, Vittori Perotti, Valentin Breyne, Daniel Forero SET DESIGN & PROPS: Arielle Casale PHOTOGRAPHY: Charley Parden, Henry Hargreaves MAKE UP: Anastasia Durasova PRODUCTION: Erica Grubman, Group Theory 3D / ANIMATION: FrankNitty, Yaya Xu, Heejae Kim, Pierre Bourjo, Clive Biley RETOUCHING: Daniel Plateado, Khoi Pham, Angela Iannarelli
The key challenge of Edenred was that its product – Ticket Restaurant – was known much better than the mother brand. With a vast number of solutions and a complex network of clients, partners and affiliates, members of Edenred found it hard to define what their company was doing and standing for. The objective was to rethink the brand strategy, positioning and architecture, to unify 250 products and services under one powerful brand and to refresh its look. The new identity reflects the idea that Edenred is a human network that brings together its clients.
CREATIVE DIRECTION: Royalties CLIENT: Edenred ART DIRECTION: Valentin Breyne DESIGN: Royalties, Rosalie Begalla CUSTOM FONT: BluHead Studio