Deriving from founder Fredrik Rosing-Bull, the Bull name embodies its brand heritage. We bring this up-to-date with the always-accompanying signature – Atos technologies.



We aligned Bull with the Atos mother brand, by using the Stag font, Atos blue and joined letters. A modern design gives Bull a digital touch, and there are guidelines in place to ensure everything is coherent and consistent.



Newest member of Atos family. European leader in HPC and its products, featuring products like Sequana. We made a new name, logo and visual territory designed to make Cromology stand out as a brand of distinction.

My Role : Art Direction & Design
Agency : Royalties
Creative Direction : Olivier Bontemps
Art Direction & Design : Sebastien Faure-Llorens 
Brand Strategy : Xiang Li