A former designer at Yves Saint Laurent, her creations are directly inspired by 18th century embroidery, exclusively hand-made and sewn with gold threads. Contemporary and aware of the latest innovations in couture, Fadia El Gadi has created an uncluttered, simple and chic collection.
Moroccan calligraphy is an endless source of inspiration, and the design of the monogram takes it as a direct influence. This seal is used stroke by stroke to retain the premium nature that Fadila wanted. Her name now travels the world on her brocades, taffetas and silk linings.
Fadila El Gadi
Moroccan fashion designer, Fadia El Gadi wanted to expand her brand with a more luxurious range, including an eau de parfum. We created a monogram as an emblem and fine-tuned all points of contact.
My Role : Art Direction & Design
Client : Fadila El Gadi